Major growth in every area of your business is within reach.

Gain new insight to grow your business and increase your creativity—all while having a damn good time.

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Glowchella 2023

Introducing Glowchella—a groundbreaking, booty-shaking virtual summit, with transformative education on photography, social media, copywriting, videography, sales strategies, event planning, and MORE!

Get ready to ignite your creative spark and elevate your business like never before! Immerse yourself in an environment designed exclusively for your growth and success with over 30 hours of education, led by renowned industry experts.

Whether you're looking to sharpen your photography skills, master the ins and outs of running a business, or transform your mindset for success, we've got every topic covered to ensure your toolbox is brimming with knowledge. Transform your creative business in a way that's perfectly aligned with YOU.

We are creatives and business owners—just like you. And we're on a mission to make photography education approachable, actionable, and downright fun.

We have over three decades of combined experience. And we provide expert know-how on damn near any photography or business-related topic.

$1,899.00

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EDUCATORS:

Gurminder Banga, Jon Canlas, Le Rêve, Peyton Frank, Storybox Cinema, Anna Lord, This Modern Romance, Mary Costa, Samantha Roberts, Kate & Co., Charla Storey, Jennefer Wilson, Abby Jiu, Grit & Grace Events, Julian Leaver, Jove Meyer, Invision Events, Michelle Gainey, Erich McVey, The Artist's Lawyer, Elizabeth Messina, Patrick Le, Natalie Franke, Persephone Maglaya, Charmi Peña, Sacia Matthews, Jon Cu, Ashley Mason, Carlos Hernandez, CHARD Photo, John Dolan, Ashton Jean-Pierre, Ideaction Consulting

CLASS LENGTH:

33 hours

TOPICS:

goal setting, personal work, videography, fashion, branding, social media, event production, marketing, wedding planning, parenthood, legal, inspiration, artificial lighting, getting published, skin tones, posing, sales

Safe & Secure Checkout

"I have gained more knowledge this last year than I ever thought possible"

“I cannot even begin to tell you how helpful this education has been for me! I’ve taken a ton of courses over the last few years, from huge industry names, and never felt like I really got anything from them. I’ve taken every single Glowup and have gained more knowledge this last year than I ever thought possible, all while laughing and making ‘that’s what she said’ jokes. I cannot thank you enough for this Jenn and Charla!”

—Vanessa Hermanns

Meet Your Teachers

Charla & Jenn

Education shouldn't be boring. Our laid-back but pointed approach to teaching has been said to be "like hanging out with besties with a glass of wine." We are relatable, while maintaining the fact that we are successful businesswomen in our industry.

Join us for Charla's world-renowned, film shooting as she slams you with facts and rap rhymes while changing your life. Jennefer will be backing her up with her Kindred Preset prowess and inspiring ability to make everyone understand their individual importance.

Press & Praise

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What's Inside

The Lesson Plan

The Future of Publications

with Persephone Maglaya

The Digital Shift: Learn how online platforms and social media are reshaping the way wedding content is consumed and shared.
Content that Connects: Discover the secrets to crafting stories and visuals that resonate with today’s couples and editorial teams alike.
Path to Publication: Unpack the strategies for catching the eye of prestigious wedding publications, from submission tips to networking tactics.

The Videography Panel

with Storybox Cinema, Anna Lord, Peyton Frank, and Le Rêve

Master the art of collaboration and communication to ensure your vision aligns perfectly with your client's expectations, enhancing the overall event experience.
Develop adaptability and resourcefulness, learning to produce high-quality content regardless of the challenges you might face.
Embrace the latest technologies and trends while balancing timelessness in your work, ensuring your content remains relevant and impactful. Staying ahead in the ever-evolving field of videography will set you apart and open up new creative possibilities.

Fashion & Wedding Photography

with Stephanie Williams of This Modern Romance

Learn how to secure exclusive contracts, elevating your work and ensuring a steady workflow.
Discover the art of balancing a thriving professional career with a fulfilling personal life, ensuring neither is compromised.
Master the strategic curation of your portfolio to attract your ideal market, enhancing your brand's value and appeal.

The Skin Tones Panel

with Jon Cu, Sacia Matthews, Ashley Mason, Carlos Hernandez, & Charmi Peña

Learn to authentically represent diverse skin tones and cultural traditions, enhancing the trust and satisfaction of your clients.
Gain insights on continuous learning and feedback, crucial for improving your skills and avoiding missteps in representing diversity.
Discover the importance of empathy, driving you to capture intimate moments with sensitivity and respect.

The State of Social Media

with Samantha Roberts

Learn to harness the power of TikTok's smart algorithm, making your content irresistible to engaged couples planning luxury events.
Master the art of keeping your website captivating and up-to-date, transforming it into the ultimate portfolio that converts visitors into clients.
Discover strategic content release tactics and collaboration tips to significantly enhance your reach and engagement, setting you apart in the industry.

Hacking Buyer Psychology

with Sam Jacobson of Ideaction Consulting

Understanding Buyer Behaviors: Gain insights into the four main buyer types—relators, analyzers, bosses, and dreamers—and how to identify them.
Tailored Sales Approaches: Learn how to customize your communication and sales tactics to effectively connect with each buyer type.
Practical Marketing Strategies: Discover how to craft your marketing messages and visuals to attract and engage your ideal clients, based on biopsychological principles.

The Planner Panel

with Jove Meyer, Laura Ritchie, Julian Leaver, Courtney Wolf, and Michelle Gainey

Understand the importance of establishing genuine connections in the luxury event planning industry. Learn strategies for effective communication, setting expectations, and creating a collaborative environment that respects the expertise of each vendor, ensuring a cohesive and successful event.
Dive into real-life scenarios where event planners faced significant challenges and navigated them with creativity, professionalism, and strategic collaboration with photographers, videographers, and other key partners.
Explore the nuances of operating in the high-end event space, from understanding the psyche of luxury clients to tailoring your services to meet their unique needs. Learn how to refine your brand, ensuring it resonates with the luxury market, and discover tactics for marketing your services to attract high-caliber clients and vendor partnerships.

Glow-in-the-Dark: Artificial Lighting

with Patrick Le

Master timeless aesthetic preservation to ensure your work remains relevant and impactful for years to come, distinguishing your portfolio in a saturated market.
Gain in-depth understanding of film stock, ISO settings, and artificial light manipulation, enhancing the quality and mood of your photographs under any conditions.
Learn practical off-camera lighting techniques and subject separation strategies to create depth and dimension, bringing your subjects to life.

Gutsy

with Natalie Franke

Gain an understanding of the neuroscience behind opinions, learning how to detach your self-worth from external validation, which is crucial for creative and professional growth.
Discover strategies to thrive in the digital age, where opinions are omnipresent, helping you to navigate criticism and harness it for your improvement.
Learn the importance of authentic support circles and how to cultivate them, ensuring you have a network that encourages genuine growth and creativity.

Owning Your Brand Voice

with Mary Costa

Learn to infuse your personal interests and style into your brand, making it stand out and attract the right audience. Understanding how to showcase your authenticity is essential for building a loyal customer base.
Discover the importance of originality over imitation, ensuring your brand remains unique and valued. This distinction not only elevates your brand but protects it from being diluted by common trends.
Master goal setting and strategic planning to efficiently manage and grow your brand. These skills are critical for maintaining focus on your vision while effectively balancing multiple projects.

Legal 101 for your biz

with Magi Fisher, The Artist's Lawyer

Understand the critical importance of early trademarking for nationwide brand protection and why it’s a non-negotiable for your business’s longevity.
Learn how to secure solid, attorney-drafted contracts tailored to your specific business needs, offering you comprehensive protection against unforeseen legal issues.
Gain insights into maintaining a compelling and up-to-date online presence, ensuring your business remains competitive and attractive to new clients.

The Impact of Event Production

with Kate Turner, Kate & Co.

Learn the comprehensive scope of event planning, understanding its complexity and the coordination required for success. This knowledge is crucial for anyone looking to excel in the hospitality industry.
Master the art of client collaboration, ensuring every event is tailored to their vision. Personalizing your service can significantly enhance client satisfaction and repeat business.
Gain insights into effective leadership and production planning, preparing you to scale your business and secure its future. Understanding how to expand and delegate is key for growth.

Perfectly Imperfect

with John Dolan

Learn to master the art of candid photography, making each photo a genuine reflection of the moment.
Understand the importance of photographic integrity, ensuring your work remains timeless regardless of trends.
Gain insights into evolving as a photographer, embracing new challenges to enhance your skill set.

Unplugged with Erich McVey

with Erich McVey

Learn how to effectively manage your work-life balance, ensuring that neither aspect overwhelms the other and leading to a more fulfilling life.
Discover the power of being present with loved ones, enhancing relationships and creating cherished memories.
Master self-care techniques that not only boost your well-being but also improve your productivity and engagement in all areas of life.

The ARTE of Vision

with Elizabeth Messina

Discover your personal photography style, enabling you to stand out in a saturated market and connect more deeply with your audience.
Learn how to capture pure emotion in your photographs, transforming ordinary shots into powerful stories that evoke a strong emotional response.
Understand the significance of diversification in your portfolio, making you more versatile and opening up new opportunities for creative and professional growth.

Posing with CHARD Photo

with Rich Lander, CHARD Photo

Learn how to make subtle adjustments to your subjects’ poses to achieve relaxed and natural images. Understanding these nuances is crucial for creating photographs that capture the true essence of the moment.
Master the concept of 'point of contact' to create tension-free photographs that convey a deep sense of connection and emotion, enhancing the intimacy of your shots.
Discover strategies to deal with awkwardness and choose the right angles and lenses, ensuring you can confidently face common photographic challenges and diversify your portfolio with purposeful and impactful images.

The Power of Personal Work

with Jon Canlas

Photograph with Heart: Dive deep into learning how to capture not just images, but the essence of what matters most to you.
Discover Resilience and Adaptability: Embrace the unpredictable nature of life with a photography practice that thrives on change. Learn how to see the unexpected not as obstacles, but as opportunities.
Connect Deeply: Turn everyday moments into profound narratives.

Overcoming Obstacles

with Ashton Jean-Pierre

Gain an understanding of deaf culture, beyond just language, to appreciate its values and way of life - crucial for fostering inclusivity.
Learn effective communication techniques outside of verbal communication. Your body language can do more heavy lifting than you know!
Tips and tricks for more trust and intimacy in your client relationships, posing and more!

Luxury in Today's Economy

with Abby Jiu

Identifying and setting trends in the luxury wedding market, ensuring your brand remains ahead and relevant.
The secrets of creating authentic, memorable experiences that resonate with modern couples, fostering loyalty and word-of-mouth referrals.
Develop an effective social media strategy that attracts your ideal clients, turning followers into customers.

Bonus Modules

When you get the full Glowchella 2023 reruns (instead of buying them one at a time), you'll get access to Goal Setting & Intentions with Gurminder Banga (33 minutes) and U.N.I.C.O.R.N. with Charla Storey & Jennefer Wilson (45 minutes)!

Get education that both inspires AND instructs, giving you actionable takeaways that you can implement into your business right away.

hosted by

Charla & Jenn

Press & Praise

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What Students Are Saying

Logan Lyons

“This is the only education I've invested in that actually pays off and works!! Plus Charla and Jenn are so hilarious and so easy to learn from!”

Megan Kay

“I’ve invested in a lot of education, and a lot of times, content is repeated or watered down because people don’t want to give away their secrets. But Jenn & Charla don’t do that. I’m always learning so much new information from them! They don’t want to hold anything back; they want to engage, and they want to answer all of your questions.”

Sarah Reeves

"I actually just found Develope Academy and dove head-first into a few Glowups. I've learned more in the last few weeks than I have over the last 10+ years I've been shooting! I feel like I'm bffs with Charla & Jenn now, even though it's a one-sided relationship, haha! Anyways, thank you for creating real and raw education that I am glad to be a part of, because I know I will get something out of it every single time, along with several laughs!"

Our students had these questions when they joined. You too?

When and where does this course take place?

All our courses are available online, which means you can access them at any time, from anywhere. There are no specific start or end dates for the courses, and you can work through them at your own pace. You have the flexibility to pause, start, and stop each lesson to fit around your schedule. Once you purchase a course, you can start watching it immediately inside your Develope Academy student portal.

How long do I have access to the content?

How does lifetime access sound?! Once you've completed your purchase, you'll get an email with all the info you need to login to your student portal. After you login, you'll see the course added inside your account, ready to watch whenever it works best for you.

I have another question. Can I chat with someone?

Absolutely! Just send our team an email via our contact form or reach us directly at hello@developeacademy.com.